Public Relations are strategic communication processes that bring together individuals and organizations with the public. Having an effective PR positively impacts the operations and plans of the organization and influences or changes the informed public’s opinion.
Enroll in this course and learn topics that are relevant to recent PR and are informative. The contents span a wide genre of industries so you may adapt your learning to a number of situations.
Learn the basic elements of Public Relations; develop positive and credible relations with journalists; and increase affirmative views from the public. Know how to gain the support you need to promote your organization. Identify how to manage your internal PR for it to be in sync with the management’s mission and vision. Ask a PR expert for their professional opinion and how you yourself could become an expert. These are just some of the course activities you’ll experience.
Finishing this course will help you measure your success in the PR industry and help you become the PR specialist that you want to be.
- Unit 1 - Introduction to PR
- Unit 2 - PR campaign
- Unit 3 - Media relations
- Unit 4 - Direct communication with your target audience
- Unit 5 - Sponsorship
- Unit 6 - Hospitality
- Unit 7 - Internal PR
- Unit 8 - Crisis management
- Unit 9 - A PR specialist
- Unit 10 - PR expert
- Unit 11 - Measuring success